Why Ube is Instagram’s Food Trend of 2017

Boiled  purple sweet  yamUbe is as classic a Filipino food as the humble potato is in America. A purple yam from south Asia, it has been an essential part of Philippines food for centuries. Ube is eaten boiled, baked, or as a sweetened pudding called ube halayá; the latter is a popular ingredient in the iced dessert called halo-halo. Now, ube is an Instagram sensation.

According to The Philippine Star, “There’s a new food trend on the rise and it’s just as pretty and nutritious. Bold color? Check. Exotic flavor? Check. Antioxidants? Check. This new purple sensation is taking the world by storm.”

“The same deep purple color that pushed ube to fame also indicates the presence of powerful antioxidants including a group of compounds called anthocyanins,” reports Mylene Mendoza-Dayrit. “Anthocyanins have incredible protective properties. In fact, they are so powerful that they can yield twice the antioxidant power of vitamin C.

“Increasing your intake of anthocyanins can help fight oxidative damage – slowing mental aging and boosting learning and memory. It helps keep your liver healthy with studies showing that anthocyanins can help prevent the detrimental effects of alcohol damage.”

Read more here: Antioxidant-rich ube: Instagram’s food trend of 2017.

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